CORPORATE EVENT
REBRANDING EVENT for Ubitech
On the occasion of Ubitech, a software & systems integration company, celebrating 20 years of dynamic presence, Purple Events conceived and delivered a corporate event of high aesthetic value and strong symbolism. Hosted at the iconic Library of the Hellenic Parliament (formerly the Public Tobacco Factory), the primary purpose of the event was to present Ubitech’s new corporate identity to its audience, marking the organization’s transition into a new era of growth and outward-looking development.
A central element of the experience was the use of innovative transparent LED technology, implemented for the first time in a corporate environment. The installation was designed as a contemporary piece of art,fully aligned with the architectural and historical character of the venue. Seamlessly integrated into the space, the transparent LED served as a living connection between past, present, and future, transforming technology into a core storytelling and experiential tool. The scenography itself was intentionally built around the use of new technologies, subtly communicating Ubitech’s technological identity and reinforcing the connection between the brand and the overall spatial design.
Particular emphasis was also placed on the lighting design. Respecting the venue’s industrial character, the lighting approach was carefully developed to preserve and highlight its architectural essence. Multiple moving-head lighting fixtures were used to dynamically illuminate the space, enhancing its scale, texture, and atmosphere while supporting the event’s narrative and visual identity.
The overall production reflected Purple Events’ approach to experience design, where technology, scenography, and storytelling were combined to create a cohesive and immersive environment aligned with Ubitech’s new brand direction.
Client: Valuecom
Brand: Ubitech
