BRAND EXPERIENCES & ACTIVATIONS
EMPLOYEE & PARTNER ENGAGEMENT
BLUM HELLAS SHoWROOM EVENT 2026
For this special event at the Blum Hellas showroom in Paiania, the objective was not simply to host partners, but to transform the space into a complete brand experience. Alongside the event itself, the aim was to enhance the visitor journey through permanent exhibition additions that celebrated Blum Hellas’ history, expressed its values and created lasting value beyond the evening.
We designed and produced the event in its entirety, shaping every element around the brand and the experience of its guests.
Guests were welcomed with orange drinks inspired by Blum’s signature colour, setting the tone from the very first moment. Branded street-food vans, featuring screens with Blum content, served premium burgers, hot dogs and drinks, bringing a relaxed and contemporary energy to the evening. The floral styling, stage, furniture and visual details followed the same creative direction, making the brand part of the entire experience.
As the evening progressed, the atmosphere moved naturally from discovery and conversation to music, dancing and celebration. The result was a warm and memorable event that reflected Blum’s values, visual identity and forward-looking character.
The showroom journey was further enriched through a series of permanent exhibition elements, developed and produced by Purple Events in collaboration with White. An existing piece of furniture was completely transformed into a dedicated History Wall, presenting key milestones from Blum’s journey in Greece through carefully designed displays, integrated lighting and digital content.
History Wall - Before
History Wall - After
Specially designed materials were also created for experiential touchpoints such as the Age Explorer and Kitchen Test Drive, helping visitors navigate the showroom and engage more meaningfully with the Blum experience.
By combining a memorable partner event with permanent improvements to the showroom, the project created an experience that honoured Blum Hellas’ journey while strengthening the way future visitors will experience the brand.
