BRAND EXPERIENCES & ACTIVATIONS
PRODUCT LAUNCH | MEETINGS & CONFERENCES
JTI ploom Sales Event | Product Reveal
For the introduction of two new Ploom flavours, JTI welcomed sales partners from across Greece for a carefully designed experience that combined product discovery, appreciation and celebration.
Purple Events managed the programme from start to finish, including accommodation and conference support at Divani Apollon, guest logistics and the main dinner event at BLE Pavilion. Furthermore, we coordinated the production of all creative applications across large-scale banners, screens and branded event materials.
The evening began in a refined, neutral setting, building anticipation around the introduction of the new flavours. The grand reveal moment came through a custom drone show, which transformed the entire venue into their signature mint green and magenta world. High-end LED screens, lighting, decor, and visual details worked together to create a strong and immersive brand moment.
The concept continued through the food and guest experience, with premium dishes, coloured drinks and subtle touches of mint and wild berry. Custom scented gift candles, created with the same two aromas, offered guests a distinctive takeaway from the event.
What began as a product presentation developed into a vibrant celebration, with music and dancing continuing beyond midnight. The result was a high-impact launch experience that allowed JTI Ploom to reconnect with its sales partners, recognise their loyalty and introduce the new flavours in a memorable and meaningful way.
