CORPORATE EVENTS / EMPLOYEE EXPERIENCE
DESFA HQ RENOVATION: The New Era Experience
On the occasion of the DESFA building renovation and the delivery of its new office floors, we organized a multi-layered event introducing employees to the renewed spaces.
Our goal was to familiarize staff with the office’s new sustainable and dynamic culture, preparing them for the major shift toward an open-space philosophy.
The central message of this new era was “Designed for us” reflecting a design approach focused entirely on people and on the transition from “my desk” to “our space.” With earthy tones, sustainable materials, and cutting-edge technology, the offices were transformed into an environment of inspiration, boldness, and openness.
The DESFA renovation was not simply a building upgrade, it was a Reculture.
The experience began with an exclusive Office Tour through the new spaces. Employees explored the 5th, 6th, and 7th floors, experiencing first-hand the flow and logic of the architectural design.
At each step, specially placed QR codes on the walls allowed attendees to scan and instantly discover information about the project’s philosophy. From the use of sound-absorbing materials and sustainable finishes to the way blue and green were integrated into the corporate identity, everything was presented through a warm storytelling.
The day included a presentation by the architects on how “earth materiality” was combined with functionality, alongside a materials showcase. The presentation took place around a large marble table, where various materials used in the project were displayed as part of an experiential presentation, allowing DESFA employees to see and interact with them up close. At the same time, new features such as digital connectivity and wireless setup were presented, together with the sustainability principles embedded in the building, reinforcing collaboration, creativity, and freedom of movement.
In the following days, the celebration continued floor by floor. With catering stations and a subtle Christmas touch, employees had the opportunity to enjoy their new workspace, discuss the changes, and experience a genuine preview of everyday life in their renewed offices.
